Facebook Simple Sense
What it is: Facebook is a way to connect with friends, family and businesses. But when it comes to using it wisely, it can be tough to decide where to begin. What posts and calls to action do you reply to? What do you even post? What should you not post? What are the potential pitfalls when you mix friends with business? On a general note, I try to stay away from hard line opinions and politics, which could mean the same thing. Be honest, but always be polite.
Benefit for you: The benefit of Facebook is that it can connect you with friends and family while helping you maintain good and consistent relationships. It is also a great way to find and create new business relationships.
In the old days, when I started in radio sales the tactic of getting new clients was easy. You pick up a phonebook, open it up to a random yellow page, point, and shoot (call).
Nowadays the best place to start is Facebook. In my years of selling the best path to success was knowing all that I could before I contacted the client. Then came the dreaded cold call, however being prepared with a working knowledge of the potential client’s needs gave me a starting point to have a “conversation call” and not a “sales call.”
Facebook and social media have taken relationship-building and prospect marketing to a WAY easier level. Now more than ever folks in business are volunteering information that allows other businesses to know the type of business they have, how they run it and day-to-day activities (via their timeline). This is the type of information that is a gold mind for seeing how you can turn cold call marketing into true relationships.
Facebook also allows you to go down the rabbit hole and explore the “6 degrees of Kevin Bacon” of a company. What I mean by this is that you can check out a business or individual’s friends to make deeper connections, and then continually build relationships with friends of friends of friends of businesses and individuals because chances are interests are shared, and you may have the message that they are interested in hearing.
OK, Let’s Simplify Facebook
Frequency: Check it daily for comments. Post 3-5 content piece per day, depending upon your goals.
Time Saver: If you have a smart phone, find the Facebook app, install it and use it.
Comment (Responding to Others) Tip: DON’T just like people to see how many likes or fans you can accumulate. Go for good QUALITY friends. Then treat them like friends and have conversations with them. When you contact new Facebook friends and ask for a connection make sure the comments you leave on their Facebook timeline are MEANINGFUL and HELPFUL and don’t just “spam their line.” What do I mean by “spam their line?” This refers to posting a sales pitch or a cookie-cutter or irrelevant post. I run a social network for Civil War and Old West Reenactors and when a person joins and posts a long article on the timeline about mattress discounts, then this would be spam. This makes people mad, makes the business look bad, will be deleted, and potentially reported as abuse.
Remember, commenting can get you traffic to your site and Facebook page. Comments should be meaningful and aim to provide help to others. Always respond to the original post (and not directly to another’s comments), as this will increase your position.
Content (Original Posting) Tip: Your goal is not to get Likes (although this is good). Instead, you should try to get Shares. This means that people are compelled enough to share your message with others, which gives you more traffic and exposure. When posting be sure to mix it up by sharing images, links, videos, text only, and polls. Whatever you post try to go for emotional impact as this is the difference between an average and a viral post.